This has always been about more than fragrance.

We believe in people. Humanity needs spirituality now more than ever. We are here to inspire through the senses, one nose at a time. I Am Fragrance is about declaring, celebrating and exploring who you are. We’ve always understood fragrance is more than just perfume. It's a state of mind, an essence, a power. It's both what we dream we can become, as well as confirmation of who we've always been. It’s about truth and courage. It’s both vulnerable and strong. We want our customers to feel amazing in their own skin, and we believe scent has a loving role to play, each and every day of our lives.

The Creator of I Am Fragrance     

I created I Am Fragrance as personal prayer-fumes for dear friends to inspire them, empower them and even mend a few broken spirits.

So...you are wondering who I am? Hard to say in a concrete way. I am changing all the time.

But these things have stayed the same...

I've curated and refined fragrances for over 25 years.More importantly, I am an artist, a student, a mother of 3 beautiful people. I care deeply about clean beauty, and defining beauty for oneself. I am in awe of nature and the wonder that surrounds us. 

What does this all mean? I wonder, so I meditate. I pray. An awareness awakens as I let go of what I think I know. Gratitude, an open mind, a light heart, caring, sharing... repeat. I believe it's simple, but it's not always easy.

That's me in a peek. Thank you for being here. 

Danica Siegel