Pairing perfume with soul enriching mantras is what I AM Fragrance is about.
I AM Fragrance was born in the fall of 1992 in Guerneville, California. After dinner with friends, we sat around the table discussing the meaning of beauty. We agreed that the beauty of nature reigns supreme. However, when it comes to human beings, inner beauty, true loveliness is what matters.
Pairing perfume with soul enriching mantras is what I AM Fragrance is about. The concept is to use perfume as a reminder, like a fragrant little friend whispering on a waft of scent, leading me back to the truth of who I AM. As humans, we time travel in our minds. We worry about the future and often slip back into the shadows of the past. While we are future and past tripping, we miss out on the awesomeness of life.
We just need to stop and smell perfume more often!
Remember who you are