Remember who you are
Fragrance is memory, emotion, identity. It’s not just something you wear — it’s something you return to.
We pair each scent with a mantra for a reason: the words you repeat and the energy you choose to hold aren’t just affirmations. They’re declarations.
our roots
I AM Fragrance was born in the fall of 1992 in Guerneville, California. After dinner with friends, we sat around the table discussing the meaning of beauty. We agreed that the beauty of nature reigns supreme. However, when it comes to human beings, inner beauty, true loveliness is what matters.
Use perfume as a reminder, like a fragrant little friend whispering on a waft of scent, leading me back to the truth of who I AM.
As humans, we worry about the future and often slip back into the shadows of the past. All the while missing out on the beauty of the present.
In the stillness of scent, may you find yourself again. Anchored in the now, radiating the truth of who you are.
A State Of Mind
Scent works fast, reaching emotion before thought. One inhale can shift everything, grounding you and helping you show up as your truest self, clear and present.
Beyond manifestation, if what you wear matches who you are, then the world meets you there.
free to be you
Fragrance is one of the most personal ways to say, This is who I am today.
It’s invisible, but unforgettable.
At I Am, we believe that perfume transcends mere fragrance. The right blend doesn’t overpower you. It aligns with you. It draws people in, not just with scent, but with energy.